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Wikipedia defines copywriting as “the act of writing copy for the purpose of marketing and advertising a person, business, opinion or idea”. Yesterday’s post Note 339 – What is a copywriter? included Socyberty.com’s definition of copywriting which a “unique representation of an idea to hook more and more readers”. According to The Cambridge Dictionaries online a copywriter is … Continue reading
I’ve often wondered what a copywriter actually does and thought I would do a bit of research today. Copywriting or ‘writing copy’ is the act of writing or editing content for a living. “Commercial writers or copywriters have been around since the world became literate” says Allena Tapia in her post What exactly is a copywriter? (About.com). She explains that the ‘content’ they … Continue reading
I came across an excellent tip today from Copyblogger.com in their article The Art of Wrting Great Twitter Headlines. They advise you to think of your headline as a promise to the reader – what it is you are going to deliver to them and how you are going to ensure it fulfils their needs. When … Continue reading
My Writing Notebook 