Social marketing

This category contains 19 posts

Note 244 – Making income from your authoritative website

In yesterday’s post, I promised to share with you the concept of making money from your blog or website once you have built up enough great content. Brian Clark (founder of Copyblogger) explains in his report 10 Rock Solid Elements of Effective Online Marketing (which I downloaded from Authority that the next logical step … Continue reading

Note 243 – Authority = Great Content + Shared Links + Google Ranking

How does Google know that your site is important? Google knows because people link to your great content. These links are important, as without them, you may as well be invisible on the internet. Google indexes and ranks these links according to how much authority your site has. Authority seems to be a topic that … Continue reading

Note 236 – Writing Better Twitter Headlines

I came across an excellent tip today from in their article The Art of Wrting Great Twitter Headlines.  They advise you to think of your headline as a promise to the reader – what it is you are going to deliver to them and how you are going to ensure it fulfils their needs.  When … Continue reading

Note 232 – Direct readers to relevant content via links in your bylines

When you first start out as a freelance writer and set up your first blog or website, you hope that people not only read what your post, but also like it enough to give you positive feedback.  Once you get a few subscribers and followers, you try and think of ways to get their continued support by providing rich … Continue reading

Note 231 – Research tools and keyword phrases

There are many tools out there that you can use to find out how popular a certain word or phrase is.  Your goal when thinking about keywords or keyword phrases is to make sure they relate to the products and services on your site. Here are a few tips to help you: Try and think of what your … Continue reading

Note 230 – The 3 keys to getting SEO right

SEO (Search Engine Optimisation) may sounds scary and technical and but if you learn the basics, you can attempt to get the google ranking that you desire.  If you want people to read your blogs or visit your website, you have to know what it is that they will be looking for.  There are three keys to ensuring that … Continue reading

Note 229 – The difference between SEO and social media

If SEO (Search Engine Optimisation) is the process of getting your content or site to rank well, then social media is the vehicle that can help you share your work and get people linking to it.  Examples of social media sites are Twitter, Facebook, Digg, YouTube and Stumble Upon, but there are many more. Some people employ an … Continue reading

Note 224 – How using hashtags in Twitter can benefit writers

Although I’ve been tweeting in Twitter for nearly a year now, I’ve never really got the whole hashtag (#) thing, so I’ve decided to search for answers on hashtags in the Twitter Help function. According to Twitter: You can use hashtags (‘#’ symbol) to categorise your tweets, but the symbol needs to be used before a key word e.g. #writing or #punctuation.  This … Continue reading

Note 221 – Write great blog content and it could go viral

Everything I have listened to and read on the subject of marketing and SEO (Search Engine Optimisation) has stressed the importance of having ‘great content’ on your website or blog. Creating this comes naturally to some people, especially if they are experts on their chosen niche(s). Producing great content is a must for your brand and … Continue reading

Note 216 – How to create a custom link for your LinkedIn profile in 5 easy steps

As a writer, my name is important to me so I wanted my LinkedIn profile to reflect my name and be able to add it to my websites and emails.  I posed the question to LinkedIn this morning using their ‘Ask a Questions’ function (did you know that you can only ask 10 questions a month?).  Anyway, the question … Continue reading

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