When you first start out as a freelance writer and set up your first blog or website, you hope that people not only read what your post, but also like it enough to give you positive feedback. Once you get a few subscribers and followers, you try and think of ways to get their continued support by providing rich content for them in the form of pages and blogs.
So, how do you lead readers to the information, services and products that are most relevant to them? You could choose the obvious and link them to our website home page, but what if they get there and aren’t sure where to go from there? You may lose them if you don’t direct them to the most relevant page.
How about using a byline that has the link to the actual landing page that you want to direct them to instead of the home page. This could be a particular blog post or relevant page that you know that your readers will love. They may then be tempted to stay on this page for a bit longer and possible read more, buy something etc.
According to a report by Brian Clark called How to create compelling content (mentioned in his Copyblogger.com article Smart People SEO), there are many advantages in focusing your byline on your reader rather than yourself. This is especially important when guest blogging, as you will usually only get one link in your byline so you will want to get it right.
An advantage of including a link to a relevant landing page rather than your site’s homepage, is that you will be adding ‘keyword rich’ content rather than just including your name. Using the two examples below, I would normally have signed off my page or post with point one, but after learning what I have this week, I am more likely to pick point two as it’s more relevant to the reader (and they are more likely to click on it).
- Follow my writing tips on www.mywritingnotebook.wordpress.com.
- Check my tips on research tool and keyword phrases which is all about ways to find great keywords to use in your blog posts or pages.
Try varying what you include in your bylines and signatures and see if it makes a difference to your site traffic. Please let me know how you get on.
That’s all for today.
Until next time…