you're reading...
Admin, Social marketing

Note 232 – Direct readers to relevant content via links in your bylines

When you first start out as a freelance writer and set up your first blog or website, you hope that people not only read what your post, but also like it enough to give you positive feedback.  Once you get a few subscribers and followers, you try and think of ways to get their continued support by providing rich content for them in the form of pages and blogs. 

So, how do you lead readers to the information, services and products that are most relevant to them?  You could choose the obvious and link them to our website home page, but what if they get there and aren’t sure where to go from there?  You may lose them if you don’t direct them to the most relevant page.

An idea

How about using a byline that has the link to the actual landing page that you want to direct them to instead of the home page. This could be a particular blog post or relevant page that you know that your readers will love.  They may then be tempted to stay on this page for a bit longer and possible read more, buy something etc.

According to a report by Brian Clark called How to create compelling content (mentioned in his article Smart People SEO), there are many advantages in focusing your byline on your reader rather than yourself.  This is especially important when guest blogging, as you will usually only get one link in your byline so you will want to get it right. 

An advantage of including a link to a relevant landing page rather than your site’s homepage, is that you will be adding ‘keyword rich’ content rather than just including your name.  Using the two examples below, I would normally have signed off my page or post with point one, but after learning what I have this week, I am more likely to pick point two as it’s more relevant to the reader (and they are more likely to click on it).

  1. Follow my writing tips on
  2. Check my tips on research tool and keyword phrases which is all about ways to find great keywords to use in your blog posts or pages.

Try varying what you include in your bylines and signatures and see if it makes a difference to your site traffic.  Please let me know how you get on.

That’s all for today.

Until next time…



About Sandra Madeira

I am a full-time working mum with a passion for writing and inspiring others. Subjects I tend to blog about are life skills, parenting, decluttering, worklife balance, etc. At the moment I am on a decluttering mission creating space in my house, garden and mind. I have challenged myself to do at least ten minutes a day and write about it. Have a good day! Sandra Freelance Writer


3 thoughts on “Note 232 – Direct readers to relevant content via links in your bylines

  1. I realize that your blog and writing is really helpful. It is a wonder how you write each day and work!

    Posted by Jackie Paulson (Author) | December 18, 2011, 11:02 pm


  1. Pingback: Note 244 – Making income from your authoritative website « My writing challenge - December 30, 2011

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 401 other subscribers

Blog Stats

  • 183,331 hits
%d bloggers like this: