In yesterday’s post, I promised to share with you the concept of making money from your blog or website once you have built up enough great content. Brian Clark (founder of Copyblogger) explains in his report 10 Rock Solid Elements of Effective Online Marketing (which I downloaded from Authority Rules.com) that the next logical step after creating your ‘gold dust’ or ‘killer’ content could be to turn what you have created into income. There are many ways to do this as follows:
- Sell related products – Once you have built up your online authority and have lots of great content and many followers, you can attempt to sell something relating to this. Ideas could be online courses/tutorials and books (see points 2 and 3).
- Create ebooks – This is a great way to promote your site. Some people offer free ebooks to visitors when then subscribe. This will have to be ‘killer content’ if you want them to buy more books.
- Create online tutorials or seminars – One of Brian Clark’s rules in his report is “Don’t Sell, Teach…”. I can relate this to the way I was attracted to the Authority Rules.com website because it was packaged as a free tutorial. From working through this tutorial I may then be enticed into buying other products. Could you create a multi-part tutorial which tells people about your product and sell this separately?
- Repackaging existing content – Create ebooks by repackaging the content that you have already created. This could be a ‘How to…’ book or a selection of blog posts arranged into chapters to form a book.
Brian Clark explains that “selling is simply educating people about the benefits of doing business with you”. To ensure that you keep your existing customers/readers, you need to be on the ball with keeping them up to date about your products or services.
That’s all for today.
- Note 243 – Authority = Great Content + Shared Links + Google Ranking (mywritingnotebook.com)
- Note 232 – Direct readers to relevant content via links in your bylines (mywritingnotebook.wordpress.com)
- Note 231 – Research tools and keyword phrases (mywritingnotebook.com)