Everything I have listened to and read on the subject of marketing and SEO (Search Engine Optimisation) has stressed the importance of having ‘great content’ on your website or blog. Creating this comes naturally to some people, especially if they are experts on their chosen niche(s).
Producing great content is a must for your brand and will also increase your chances of being placed high in the search engine rankings. Anything worthwhile sharing can go viral very quickly. ‘Going viral’ means that people pass your links to others very quickly because of the quality of your content. Having the link to your site present on other reputable and authoritative sites is very beneficial to you, as it can move you up the search rankings thereby getting you your social media share and lots of traffic.
Jordan Kasteler, a guest author on Search Engine Land has written an excellent article called ’21 Types of Social Content to Boost your SEO’ and I love the way he associates the word ‘viral’ with the word ‘content’, for example, he explains that “viral content = valuable content”. He also refers to this as ‘social media’ content (as social media is all about building links).
Creating viral content
To create viral or valuable content is not about quickly putting a blog together with a few links (although it may work this way for some), but about using your writing skills and other talents. You also need to put in the time, effort and thought into making sure that what you present is accurate, interesting, targeted to the right audience and so on. This is possibly why people hire the ‘best’ guest bloggers to write for them as it’s their content that gets them the visitors, and subsequently the social media shares, that they want.
My thoughts: Reading this article today has given me so many ideas about how to create even better content. Jordan Kasteler’s article is an example in itself that could go viral in no time – my brother sent me a link today, I’m recommending it straight to you via a link, then you might pass it on to someone else and so on.
The more people that recommend your blog or site via a link, the greater the chance you have of being placed higher in the search engine rankings; however, you must ensure that your site is active and you post regularly about topics that people actually want to read. It’s all about knowing your audience.
Hope you enjoyed today’s blog.
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