I’ve seen the abbreviation SEO quite a lot recently. It’s short for Search Engine Optimisation and there are many companies out there whose job is to help others attract more visitors to their websites, webpages, blogs etc., although there are ways that you can do this yourself by learning how to use the right key words. Having recently become more interested in this topic (in an attempt to reach out to more readers) I thought I’d share with you what I have learnt so far.
Search engine optimisation is the process of improving where a website or webpage appears in the search results. Wikipedia (the free online encyclopedia) http://en.wikipedia.org/wiki/Search_engine_optimization explains that “as an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience”.
Whilst searching around for more information as to how it can help writers, I found a good article on the internet, which fits perfectly with today’s blog. Here’s the link to the article “How writers can better use seo on the web” – helpmyseo.com: http://helpmyseo.com/web-talk/492-how-writers-can-better-use-seo-on-the-web.html.
The link in the above article has given me confidence that once writers know how they can promote their work on the internet via the search engines, there is no reason why they cannot be found easily. As the article mentions, writers have an advantage over others who create websites, webpages, etc., as SEO is all about words, which is what a writer does well anyway. All you have to do, if you want to rank as one of the highest and most frequently viewed, is create something that uses the words and phrases that everyone is searching for, whether it be a blog or a webpage.
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Wikipedia (the free online encyclopedia) http://en.wikipedia.org/wiki/Search_engine_optimization